Content Creator (Media & Performance)
You’re excited to create content for maximum impact, test different formats, and optimize material for platforms and performance using data-driven insights.
Overview
Combine creative talent with an analytical mindset — for compelling communication in the digital age.
Are you interested in the intersection of media and data and do you wish to shape the digital communication landscape through analytical thinking? The Media & Data degree programme imparts both a technical understanding with creative media skills. Guided by experienced industry professionals, you’ll learn how to analyse complex datasets, identify media trends and develop well-founded strategies for digital platforms. You’ll become familiar with the latest tools, paving your way toward an exciting career in analytics, media planning or digital marketing. Academic foundations give your creativity a broad base — and your future a solid framework. You can also complete your bachelor’s degree alongside your job thanks to the modular study model and extensive online teaching.
“Are you interested in the vibrant world of media? Do you want to learn how to plan a social campaign or build a brand using smart data? We have the SPARKS for that.”
Your career in communication.
From creative concepts to data-driven strategies — we show you the wide range of career paths open to you after graduation.
Prompt Artist (Data / Tech)
You love crafting precise AI prompts and using AI intelligently for analysis, automation and data-driven processes.
Content Creator (Data-informed)
You’re passionate about learning from data, analysing content performance and iteratively improving your content — smarter, not louder.
Media Strategist
You enjoy planning smart campaigns, orchestrating channels strategically and using data to maximize reach, relevance and impact.
UX Researcher
You’re passionate about truly understanding users, making insights visible and improving digital products through research, testing and analysis.
Data Scientists
You enjoy decoding complex datasets, recognizing patterns and deriving sound strategic decisions from numbers.
Our study model.
A bachelor's degree at SPARKS is divided into 30 individual modules, which you take one after the other. This allows you to concentrate on one topic for four weeks while still having time for a job. Each module consists of three weeks of self-study (interrupted by virtual classrooms), a few days of attendance, and enough time to prepare for the exam (or practical work) in the last week.
Degree
Bachelor of Arts (B.A.)
Credit Points
210 ECTS credits
Application & Start of studies
Application deadline (winter semester): 31 August 2026
Start of studies (winter semester): September 2026
Study Format
Online teaching with occasional block on-campus days (German/English)
Full-time / part-time
Duration & Fees
5 academic semesters
1 internship semester (no tuition fee)
1 bachelor’s thesis semester
Monthly tuition fees: €950
Admission Requirements
University entrance qualification (Abitur or Fachabitur)
Our campus in Munich’s Werksviertel.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
“This experience at SPARKS University unlocked a whole new perspective on merging creativity with technology. AI empowered my ideas rather than limiting them.”
Learn from the best. A degree programme that’s right for you.
We offer highly professional training in small groups. Whether practice-integrated, career-focused or campus-based — together we’ll find the model that fits your academic and financial situation. We’ll also inform you about financing and funding options, for example in combination with employment or the German BAföG financial assistance programme. Get personal advice.
Tuition Fees
Tuition costs are clearly structured and give you full planning security.
Individual study advice- 5 academic semesters, 1 internship semester and 1 bachelor’s thesis semester
- No application or enrolment fees
- No additional examination fees
- Tuition fees: €950 / month
- Eligible for BAföG financial assistance
- Student status for 7 semesters — pay only for 6 semesters (36 months)
- Early-bird offer until 30 June: student status for 7 semesters — pay only for 5 semesters (30 months)
- Additional fee reductions through recognition of professional experience
- Flexible study options: thanks to the modular study model and online teaching, also possible alongside your job
Apply to SPARKS, the first university for applied sciences, branding, and communication.
Discover more degree programmes
Our three state-recognised¹ degrees are the perfect springboard into a wide range of communication industry careers. Now you just need to decide which topics you want to dive deeper into.
¹Our university is currently undergoing the state recognition process. Applications for state recognition of the university and accreditation of the degree programmes have been submitted to the Bavarian State Ministry of Science and the Arts and the Science Council. We expect the process to be completed by mid-2026.