Content Creator (Media & Performance)
You’re excited to create content for maximum impact, test different formats, and optimize material for platforms and performance using data-driven insights.
Overview
Combine creative talent with an analytical mindset — for compelling communication in the digital age.
Do you want to understand what lies behind content, platforms, and user behaviour? The Media & Data program combines data analysis with media literacy and has you developing strategies for brands in the digital world.
You work with current analytics and AI tools, identify trends, and translate data into effective communication for social media, marketing, and digital platforms.
Practice-oriented, data-driven, and working alongside industry experts. Thanks to the flexible study model, you can study alongside work – and position yourself for a career in analytics, media planning, or digital marketing.
Degree
Bachelor of Arts (B.A.)
Credit Points
210 ECTS credits
Application & Start of studies
Application deadline (winter semester): 31 August 2026
Start of studies (winter semester): 7 September 2026
Study Format
Online teaching with occasional block on-campus days (German/English)
Full-time / part-time
Duration & Fees
5 academic semesters
1 internship semester (no tuition fee)
1 bachelor’s thesis semester
Tuition fees: €950/month
Tuition fees with a industry partner: €900/month
Admission Requirements
University entrance qualification (Abitur or Fachabitur)
“Are you interested in the vibrant world of media? Do you want to learn how to plan a social campaign or build a brand using smart data? We have the SPARKS for that.”
Your career in communication.
From creative concepts to data-driven strategies — we show you the wide range of career paths open to you after graduation.
Prompt Artist (Data / Tech)
You love crafting precise AI prompts and using AI intelligently for analysis, automation and data-driven processes.
Content Creator (Data-informed)
You’re passionate about learning from data, analysing content performance and iteratively improving your content — smarter, not louder.
Media Strategist
You enjoy planning smart campaigns, orchestrating channels strategically and using data to maximize reach, relevance and impact.
UX Researcher
You’re passionate about truly understanding users, making insights visible and improving digital products through research, testing and analysis.
Data Scientists
You enjoy decoding complex datasets, recognizing patterns and deriving sound strategic decisions from numbers.
MIND
In our MIND modules, you’ll delve into the most fascinating questions in science—from classical philosophy to modern marketing and the fascinating field of cognitive neuroscience.
- Scientific Methods
- Business Administration
- Psychology
- Communication Science
- Cognitive Neuroscience
- Philosophy
- Marketing
- Marketing Technology
- Data Science
- Ethics
- Sociology
- Algorithmic Thinking
CRAFT
CRAFT modules provide practical guidance to help you formulate your own answers. For example, you’ll learn how to develop a creative strategy—and then use AI to turn it into compelling communication.
- Artificial Intelligence
- Strategy & Concept
- Coding & Prompting
- Content & Longcopy
- Social Media Writing
- Brand, Claim, Slogan
- Humor
- Screenplay & Dialogue
- Scientific Writing Workshop
- Project Management
- Working in Agencies
- Working in Companies
- Starting your own Business
- Legal & Social Responsibility
- Copy & Story
Media & Data Course
| Semester 1 | Semester 2 | Semester 3 | Semester 4 | Semester 5 | Semester 6 | Semester 7 | |
|---|---|---|---|---|---|---|---|
| Module | Self Management & Learning | Business Administration | Coding & Prompting | CHOICE: Ethics / Sociology / Algorithmic Thinking / Marketing | Marketing | Job Module | Collaboration |
| Media & Data 1 | Media & Data 3 | Strategy & Concept | FOCUS Business: Working in Agencies FOCUS Content: Predictive Modelling | FOCUS Business: Starting your own Business FOCUS Content: Performance Metrics | Writing Workshop | ||
| Scientific Methods | Psychology 1 | Cognitive Neuroscience | Philosophy | Marketing Technologies | Practice Project | CHOICE 2: Ethics / Sociology / Algorithmic Thinking / Marketing | |
| Media & Data 2 | Artificial Intelligence | FOCUS Business: Projekt Management FOCUS Content: Data Analytics | FOCUS Business: Working in Companies FOCUS Content: Conversion Optimization | FOCUS Business: Legal & Social Responsibility FOCUS Content: Creative Media | |||
| Critical Thinking & Problem Solving | Communication Science | Personal Communication | Psychology 2 | Data Science | Bachelor Thesis |
Self
Craft
Mind
Our study model.
A bachelor's degree at SPARKS is divided into 30 individual modules, which you take one after the other. This allows you to concentrate on one topic for four weeks while still having time for a job. Each module consists of three weeks of self-study (interrupted by virtual classrooms), a few days of attendance, and enough time to prepare for the exam (or practical work) in the last week.
| September | October | November | December | January | |
|---|---|---|---|---|---|
| Module 1 | 3 weeks 1 week | ||||
| Module 2 | 3 weeks 1 week | ||||
| Module 3 | 3 weeks 1 week | ||||
| Module 4 | 3 weeks 1 week | ||||
| Module 5 | 3 weeks 1 week |
Virtual phase - 3 weeks+1 week
On-site attendance - 2–4 days
Module exam (seminar paper / written examination)
Our campus in Munich’s Werksviertel.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
AI
Artificial intelligence is revolutionising media planning, campaign management, and data analysis. In the Media & Data program at SPARKS, you learn how to use AI-driven analytics tools, predictive modelling, and automated reporting to develop data-based media strategies. As SPARKS is closely connected with the communications industry, you will always learn with the tools that media companies and agencies actually use today.
Data Science
Effective marketing is data-driven today. The Media & Data program at SPARKS teaches you how to plan digital campaigns, optimise media budgets, and achieve measurable results with performance marketing strategies. You understand what lies behind programmatic advertising, social media targeting, and KPI dashboards – and can translate complex media data into clear marketing decisions that advance brands.
“This experience at SPARKS University unlocked a whole new perspective on merging creativity with technology. AI empowered my ideas rather than limiting them.”
Learn from the best. A degree programme that’s right for you.
We offer highly professional training in small groups. Whether practice-integrated, career-focused or campus-based — together we’ll find the model that fits your academic and financial situation. We’ll also inform you about financing and funding options, for example in combination with employment or the German BAföG financial assistance programme. Get personal advice.
Tuition Fees
Tuition costs are clearly structured and give you full planning security.
- Tuition: 950 € / month (36 months / 34,200 €)
- Tuition with a clinical partner: 900 € / month (36 months / 32,400 €)
- Clinical semester tuition-free: Student status for 7 semesters – pay for only 6 semesters
- Early Bird (without a practice partner) through June 30: Student status for 7 semesters – pay for only 5 semesters (30 months / €28,500 – save €5,700)
- Additional tuition reduction through credit for professional experience
- No application or enrollment fees
- No additional exam fees
- Eligibility for BaföG
Apply for free and with no obligation to SPARKS, the first university dedicated to the brand and communications industry.
Frequently Asked Questions
In the Media & Data degree, you learn to analyse, understand, and strategically use media, data, and digital systems. You combine data literacy, media knowledge, and strategic thinking with a clear focus on communication and brand.
Media & Data is for everyone who thinks analytically, wants to understand digital connections, and has an interest in data, media, platforms, and technology. You do not need to be a maths genius – curiosity and logical thinking matter more.
Very practice-oriented. You work on realistic data, media, and analytics cases just like those encountered in the day-to-day work of companies, agencies, and platforms. The content is aligned with current digital and data-based challenges.
Data without context is worthless. You learn to interpret data, derive insights, and use these to develop well-founded decisions and strategies for communication, media, and brand.
AI and data analysis are central elements of the program. You learn to critically understand and meaningfully apply AI-based systems, data models, and digital tools – always with an eye on impact, ethics, and responsibility.
The program is modular. You study one module at a time, each module lasts four weeks, and at the end comes the exam – then the next module begins. This allows you to focus fully on one topic and structure your studies clearly.
Yes. Thanks to the high proportion of online learning and the modular structure, the program can easily be combined with a job, self-employment, or other commitments.
No. You can complete most of your degree online. In-person sessions take place on campus in Munich's Werksviertel – you do not need to live in Munich.
The learning groups are intentionally small. This allows for personal feedback, communication at eye level, and close supervision – rather than anonymous mass teaching.
No. You do not need any prior knowledge of programming or statistics. All relevant foundations are taught step by step within the program.
The monthly tuition fees are €950. The program is eligible for BAföG. There is also an early-bird discount, opportunities for prior learning recognition, and the possibility of financing through a working student position at one of our partner organisations. We are happy to advise you on financing and funding options.
You will graduate with a Bachelor of Arts (B.A.). The program comprises 210 ECTS credits and is state-recognised. It opens up diverse pathways in communication, media, and brand work – or you can go on to complete a master's degree.
Graduates work in roles such as Content Creator (Media & Performance), Prompt Artist (Data/Tech), Content Creator (Data-informed), Media Strategist, UX Researcher, or Data Scientist. The program is deliberately designed to be broadly applicable.
Frequently Asked Questions
Do you have any questions?
Get in touch with us and receive free, personalised, and non-binding advice from our team.
Discover more degree programmes
Our three state-recognised¹ degrees are the perfect springboard into a wide range of communication industry careers. Now you just need to decide which topics you want to dive deeper into.
Why you should study Media & Data
The future of communication lies at the intersection of media and data. To succeed in the digital communications industry, you must not only think creatively but also act analytically. The Media & Data program at SPARKS University combines media creativity with data-driven thinking, equipping you to excel in everything from campaign ideation to performance analysis. Whether as a Media Strategist, Performance Marketer, Data Analyst, or UX Researcher - with a Bachelor of Arts in Media & Data, you’ll have the expertise to identify trends, plan campaigns, and achieve measurable results. SPARKS prepares you for the exact jobs that will be in demand in tomorrow’s digital economy and equips you with the necessary AI tools to succeed.
Here’s what your Media & Data program at SPARKS looks like
In the Media & Data program at SPARKS University, you’ll learn to think about media and data holistically. The modular curriculum allows you to study flexibly online while still engaging in regular in-person interaction: three weeks of self-study alternate with intensive on-campus sessions in Munich’s Werksviertel - the ideal combination for working professionals. Over 30 four-week modules, you’ll gain expertise in data analysis, digital marketing, media planning, AI fundamentals, performance optimization, and UX research - always using real-world case studies and the latest industry tools. Your program concludes with a Bachelor of Arts (B.A.) and 210 ECTS credits - a state-recognized degree that paves the way for your entry into the digital communications industry.
What you can do after completing your Media & Data degree
With a degree in Media & Data, you’ll be prepared for a wide range of career paths in the digital economy. As a media strategist, you’ll plan campaigns across all relevant channels; as a performance marketer, you’ll optimize initiatives based on data; and as a UX researcher, you’ll improve digital products from the user’s perspective. Those who wish to delve even deeper after completing their studies can supplement their B.A. with a master’s degree in Digital Marketing, Data Science, or Media Management. Thanks to our close ties to the industry, you’ll work with AI tools from the very beginning - tools that will keep you relevant in the job market well into the future. Your Bachelor of Arts in Media & Data lays the foundation for a career that combines creativity and technology.