Get advice.

Start your application easily, using our online form to provide your contact information and upload your documents.

We require the following documents from you:

• Your university entrance qualification (e.g., Abitur, Fachhochschulreife or equivalent)
• If applicable, evidence to support potential credit transfers (e.g. transcript of records, work certificates, professional development training certificates)
• A scan of your ID card

Once we receive your application, we will review your documents and get back to you promptly. 

You will receive all important information along with the study agreement and will have plenty of time to make your decision calmly.
 

Your place will be secured as soon as you return the signed study agreement to us.

You begin your studies on the desired date. We will provide dependable support up to your first day — and beyond, of course.

The full-time programme takes 5 plus 2 semesters (including an internship semester and one semester dedicated to your practically oriented bachelor’s thesis). This means you complete the theoretical part of your studies after 5 semesters. Any prior professional experience or academic credits can be recognised upon consultation.

The programme is modular, flexible and designed to be fit in with your work.
Modules are studied consecutively, allowing you to fully focus on one subject at a time.

Our teaching is hybrid — you can complete a large portion of the modules online and deepen the content at the end of each module during multi-day, block-style on-campus sessions.

Tuition fees vary depending on the model (full-time or individual modules). The monthly tuition fee for the bachelor’s programmme is €950. Our commitment to quality means we are certainly not the cheapest university, but we will find a way together for you to afford your studies at SPARKS, even if your resources are limited.

Our groups are small and personal — usually between 10 and 20 students. This allows for individualised support.

Yes, the programme can be completed alongside work. Individual modules can be paused and taken at a later time if needed. Completing a full bachelor’s degree part-time is also possible.

Not necessarily. Our teaching is hybrid — you can complete a large portion of the modules online. You can live wherever you wish (or can afford).

You can apply at any time. The enrolment deadline for the winter semester 2026/27 is 31 August 2026.

SPARKS does not have a grade-based admission requirement (NC). You can simply apply online. We require your contact details, some personal information, and your school leaving certificate. If you already have vocational training or professional experience, you can upload the relevant documents as well. We will review the material and get back to you promptly.

Yes. If you already have relevant professional experience, it can be credited toward your degree. This can shorten your study programme and even save on tuition fees. We evaluate whether your work experience can be credited on an individual and transparent basis.

Yes, many of our partner companies offer paid trainee positions that combine work and study in an ideal way. These partners may cover your tuition fees, and you gain a job that’s certainly more exciting than waiting tables.

Yes. At SPARKS, you can also study without a university entrance certificate if you have completed vocational training and gained relevant work experience, or hold a master craftsperson certificate or equivalent advanced training qualification. We review your qualifications on an individual basis — just contact us.

Yes, SPARKS offers partial and full scholarships. We also assist with applications for BAföG financial assistance or scholarship and help you find suitable trainee or student assistant positions.

At SPARKS, you can earn a state-recognised Bachelor of Arts (B.A.)* — in one of three specialised programmes, each aligned with key career fields in the communications industry.
 

Yes. You can take MIND and CRAFT modules individually as professional development — for orientation, deepening your knowledge or career advancement. Many modules from our bachelor programmes are also available separately. Additionally, we regularly offer a wide range of modules on current topics in the communications field.

The bachelor’s courses at SPARKS are currently undergoing approval. Applications for state recognition of the university and accreditation of the degree programmes have been submitted to the Bavarian State Ministry of Science and the Arts and the German Council of Science and Humanities. We expect recognition shortly.

“SPARKS” stands for creative sparks, ideas and connections — between disciplines, industries and people. SPARKS are meant to ignite your curiosity for knowledge. And electrical sparks in the brain form the foundation of communication.