SPARKS is anything but traditional. We combine a modern campus, digital teaching and learning with the AI tools of tomorrow, all while maintaining a strong connection to the industry - all within a program designed to lead to a degree that counts. You’ll study toward a bachelor’s degree recognized throughout Europe, which opens the door to a master’s program and is highly regarded in the media, branding, and communications industries. BAföG? That’s an option, too.
Learn from those who truly move brands. Behind SPARKS are strong brands and one of Europe's most successful communications agencies.
Top professionals show you how campaigns come to life, how content creates impact, and how to get even better with AI tools. Complemented by professors who bring you in-depth knowledge and fresh perspectives from academia.
Study without pausing your career. SPARKS is structured so that you can combine practice, work, and study.
You work on real projects – for example at our partner organisations – and learn flexibly through digital content, E- learning, and AI-supported formats.
You are only on campus once every four weeks: for exchange, creative sessions, and everything else that makes studying worthwhile.
Discover our campus and explore our bachelor's programmes at SPARKS University. Join us for our Open House on August 6, 2026, from 6:00 PM to 8:00 PM at the House of Communication in Munich.
Our three state-recognised degrees are the perfect springboard for a range of different jobs in the communications industry. Now you just need decide which of the three fields you want to dive deeper into.
“Do you want inspiring SPARKS from scholarship? Or from the practice of branding & communication? With us, you get both. Plus your ticket to a fascinating industry.””
In our MIND modules, you’ll delve into the most fascinating questions in science—from classical philosophy to modern marketing and the fascinating field of cognitive neuroscience.
CRAFT modules provide practical guidance to help you formulate your own answers. For example, you’ll learn how to develop a creative strategy—and then use AI to turn it into compelling communication.
Dr. Dr. Simmank, MIND
fabian.simmank@sparks.study
With dual doctorates in human biology and economics, Fabian researches and teaches on topics related to cognition and communication. He is also currently studying art in Vienna. He is sufficiently qualified to represent science at SPARKS.
Prof. Jung, CRAFT
richard.jung@sparks.study
After working for Hamburg's top agencies, Richard moved to the Niederrhein University of Applied Sciences as a professor of communication design. On the ADC board, he is committed to research and teaching. And at SPARKS, he is committed to creativity in ideas, design, and implementation.
Dr. Trier
kiri.trier@sparks.study
She founded her own production company while still at film school in Munich. She then worked for ARRI, Warner Bros., and Twentieth Century Fox. After completing her doctorate, Kiri worked primarily in innovation management, most recently at L'Oreal. And now at SPARKS.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
SPARKS is the first state-recognised university for the brand and communications industry. With us, you study in a practice-oriented, flexible environment in small groups – with a clear focus on creativity, strategy, and responsibility.
You can study three bachelor's degree programs with us:
All programs are state-recognised and modularly structured.
Yes – practical experience is a central part of all programs. You work on real-world projects, cases, and tasks just like those encountered in professional life. Our PROFs and PROs come directly from agencies, companies, and media organisations.
Very flexible. Thanks to online learning, a modular structure, and few blocked in-person days, the program can be combined with a job, self-employment, or other commitments.
The program is modular. You study one module at a time, each module lasts four weeks, and at the end comes the exam – then the next module begins. This allows you to focus fully on one topic and structure your studies clearly.
No. There is no numerus clausus. During the application process, we will look together at which program suits you best – your motivation counts more than your grades.
No. You can start without any prior knowledge or portfolio. If you already have experience or previous work, you are welcome to include it – but it is not a requirement.
Yes. Thanks to the high proportion of online learning and the modular structure, the program can be combined well with a job, self-employment, or other commitments.
No. You can complete most of your degree online. In-person sessions take place on campus in Munich's Werksviertel – you do not need to live in Munich.
The monthly tuition fees are €950. The program is eligible for BAföG. There is also an early-bird discount, opportunities for prior learning recognition, and the possibility of financing through a working student position at one of our partner organisations. We are happy to advise you on financing and funding options.
You will graduate with a Bachelor of Arts (B.A.). The program comprises 210 ECTS credits and is state-recognised. It opens up diverse pathways in communication, media, and brand work – or you can go on to complete a master's degree.
Get in touch with us and receive free, personalised, and non-binding advice from our team.
