SPARKS is anything but traditional. We combine a modern campus, digital teaching and learning with the AI tools of tomorrow, all while maintaining a strong connection to the industry - all within a program designed to lead to a degree that counts. You’ll study toward a bachelor’s degree recognized throughout Europe, which opens the door to a master’s program and is highly regarded in the media, branding, and communications industries. BAföG? That’s an option, too.
Learn from those who truly move brands. Behind SPARKS are strong brands and one of Europe's most successful communications agencies.
Top professionals show you how campaigns come to life, how content creates impact, and how to get even better with AI tools. Complemented by professors who bring you in-depth knowledge and fresh perspectives from academia.
Study without pausing your career. SPARKS is structured so that you can combine practice, work, and study.
You work on real projects – for example at our partner organisations – and learn flexibly through digital content, E- learning, and AI-supported formats.
You are only on campus once every four weeks: for exchange, creative sessions, and everything else that makes studying worthwhile.
Our three state-recognised¹ degrees are the perfect springboard for a range of different jobs in the communications industry. Now you just need decide which of the three fields you want to dive deeper into.
“Do you want inspiring SPARKS from scholarship? Or from the practice of branding & communication? With us, you get both. Plus your ticket to a fascinating industry.””
In our MIND modules, you’ll delve into the most fascinating questions in science—from classical philosophy to modern marketing and the fascinating field of cognitive neuroscience.
CRAFT modules provide practical guidance to help you formulate your own answers. For example, you’ll learn how to develop a creative strategy—and then use AI to turn it into compelling communication.
Our university has applied for recognition from the German Council of Science and Humanities and the Bavarian State Ministry of Science and the Arts. We expect successful accreditation by June 2026. After that, the first body of professors will be appointed, who will then elect the Senate and a President.
Dr. Dr. Simmank, MIND
fabian.simmank@sparks.study
With dual doctorates in human biology and economics, Fabian researches and teaches on topics related to cognition and communication. He is also currently studying art in Vienna. He is sufficiently qualified to represent science at SPARKS.
Prof. Jung, CRAFT
richard.jung@sparks.study
After working for Hamburg's top agencies, Richard moved to the Niederrhein University of Applied Sciences as a professor of communication design. On the ADC board, he is committed to research and teaching. And at SPARKS, he is committed to creativity in ideas, design, and implementation.
Dr. Trier
kiri.trier@sparks.study
She founded her own production company while still at film school in Munich. She then worked for ARRI, Warner Bros., and Twentieth Century Fox. After completing her doctorate, Kiri worked primarily in innovation management, most recently at L'Oreal. And now at SPARKS.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
House of Communication - SPARKS University of Applied Sciences GmbH, August-Everding-Str. 25 81671 München
Get to know our campus at the House of Communication in Munich’s Werksviertel.
House of Communication - SPARKS University of Applied Sciences GmbH, August-Everding-Str. 25 81671 München
Get in touch with us and receive free, personalised, and non-binding advice from our team.
State recognition from June 2026.
SPARKS University is currently undergoing the accreditation process for state recognition, which is officially expected by June. The study concept, content, and teaching quality already meet the standards of state-recognised universities today.
