Open House - Digital
Digital, Language German
Get to know our campus at the House of Communication in Munich’s Werksviertel.
University of Applied Sciences, Brands & Communication.
SPARKS is the first state-recognised¹ European university that specifically prepares you for a career in branding and communication. Either through a full bachelor’s degree programme or individual professional development courses.
Only SPARKS offers you:
Maximum flexibility
SPARKS does not have fixed schedules. Instead, everything is centred entirely around you and your goals.
Accreditation¹
SPARKS is as cool as a creative agency. But as reputable as a state university.
Universitas
SPARKS inspires your MIND with timeless knowledge. And teaches CRAFT that is ahead of its time.
House of Communication
SPARKS offers you a campus full of art and creative colleagues. Plus a café with a barista.
Sequential study
SPARKS completes one module every four weeks. And then dives straight into the next one.
Minimal attendance
SPARKS semesters consist of you and your iPad. And at least 16 days on site.
Excellent partners
SPARKS lets you learn from the best in the industry. And from smart, diverse fellow students.
Our campus in Munich’s Werksviertel.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
Bachelor of Arts (B.A.)
Our three state-recognised¹ degrees are the perfect springboard for a range of different jobs in the communications industry. Now you just need decide which of the three fields you want to dive deeper into.
“Do you want inspiring SPARKS from scholarship? Or from the practice of branding & communication? With us, you get both. Plus your ticket to a fascinating industry.”— Kai, Dr. Fehse - Initiator of SPARKS University of Applied Sciences”
Practical modules that open doors.
Take practice-oriented modules that open doors. Our MIND modules immerse you in the most exciting scientific questions—from classical philosophy through modern marketing to the fascinating cognitive neurosciences.
CRAFT modules give you practical help in developing your own answers. For example, you’ll learn how to prepare a creative strategy—and then turn it into exciting communication with AI.
Each module lasts exactly 4 weeks, allowing you to focus on a single topic at a time, and finishes with an exam. This means you’ll not be distracted by other courses. At SPARKS, the next module only begins after the previous one ends.
MIND
- Critical Thinking
- Business Administration
- Psychology
- Communication Science
- Cognitive Neuroscience
- Philosophy
- Marketing
- Marketing Technologies
- Data Science
- Ethics
- Sociology
- Algorithmic Thinking
CRAFT
- Artificial Intelligence
- Strategy & Concept
- Coding & Prompting
- Data Analytics
- Predictive Modeling
- Conversion Optimization
- Performance Metrics
- Creative Media
- Project Management
- Starting your own Business
Apply to SPARKS, the first university for applied sciences, branding, and communication.
Discover what’s happening at SPARKS:
Attend one of our information events
Download the free SPARKS prospectus.
- Complete semester overview
- Information on course content and elective areas
- Information on career prospects
- Information on financing options
Do you have any questions?
Get in touch with us and receive free, personalised, and non-binding advice from our team.
¹Our university is currently undergoing the state recognition process. Applications for state recognition of the university and accreditation of the degree programmes have been submitted to the Bavarian State Ministry of Science and the Arts and the Science Council. We expect the process to be completed by mid-2026.