Communication. Make your passion your profession.

Bachelor of Arts (B.A.)

SPARKS University of Applied Sciences, Communication & Curiosity.

SPARKS is the first state-recognised¹ European university that specifically prepares you for a career in branding and communication. Either through a full bachelor’s degree programme or individual professional development courses. The modular study model and extensive online teaching also allow you to complete your bachelor’s degree alongside your job.

You’re in the right place with us.

SPARKS doesn’t follow rigid schedules — it adapts to your life.

Practice-Integrated Study Programme

For those who want to get started early: combine your studies with a trainee position at one of our partner companies and gain professional experience right away.

Career Study Programme

For working professionals who want to expand their expertise alongside their job. Maximum flexibility, minimal on-site attendance — tailored to your everyday life.

Campus Study Programme

Ideal if you want to fully focus on your studies — with plenty of freedom thanks to flexible online modules and short on-campus phases.

Learn from the best. A degree programme that’s right for you.

We offer highly professional training in small groups. Whether practice-integrated, career-focused or campus-based — together we’ll find the model that fits your academic and financial situation. We’ll also inform you about financing and funding options, for example in combination with employment or the German BAföG financial assistance programme. Get personal advice.

Tuition Fees

Tuition costs are clearly structured and give you full planning security.

Individual study advice

5 academic semesters, 1 internship semester and 1 bachelor’s thesis semester
No application or enrolment fees
No additional examination fees
Tuition fees: €950 / month
Eligible for BAföG financial assistance
Student status for 7 semesters — pay only for 6 semesters (36 months)
Early-bird offer until 30 June: student status for 7 semesters — pay only for 5 semesters (30 months)
Additional fee reductions through recognition of professional experience
Flexible study options: thanks to the modular study model and online teaching, also possible alongside your job

Your career in communication.

From creative concepts to data-driven strategies — we show you the wide range of career paths open to you after graduation.

Art Director

You’re passionate about strong visual concepts, think in images and lead design processes with style, ideas and clarity.

Brand Ambassador

You enjoy authentically representing brands, communicating their values and building genuine relationships with communities.

UX Writer

You have a feel for clear, user-centered language and craft texts that provide guidance and make digital experiences easy to understand.

Content Creator (UX & Journey)

You want to design content as an experience and use it meaningfully, clearly, and effectively along the user journey.

Media Strategist

You enjoy planning smart campaigns, orchestrating channels strategically and using data to maximize reach, relevance and impact.

Prompt Artist

You like experimenting with AI as a creative tool and use prompts to rethink visual concepts, design and art.

Creative Coder

You love combining code and creativity to build interactive, experimental, or artistic applications.

UX Researcher

You’re passionate about truly understanding users, making insights visible and improving digital products through research, testing and analysis.

Creative Director

You want to develop creative visions, inspire teams and shape design and communication ideas holistically.

Data Scientist

You enjoy decoding complex datasets, recognizing patterns and deriving sound strategic decisions from numbers.

Copywriter

You love powerful language, creative ideas and writing texts that give brands a voice and emotionally connect with people.

Find out how to design your studies in the best possible way — tailored to your goals and opportunities. Our study advisors will be happy to help.

Complete semester overview

Information on course content & elective areas

Explore career perspectives

Financing options

Download the free SPARKS prospectus.

Complete semester overview
Information on course content and elective areas
Information on career prospects
Information on financing options

Do you have any questions?

Get in touch with us and receive free, personalised, and non-binding advice from our team.

^{¹Our university is currently undergoing the state recognition process. Applications for state recognition of the university and accreditation of the degree programmes have been submitted to the Bavarian State Ministry of Science and the Arts and the Science Council. We expect the process to be completed by mid-2026.}