Brand Ambassador
You enjoy authentically representing brands, communicating their values and building genuine relationships with communities.
Overview
Your words, your stories, your ideas — for a career in content.
Do you love playing with language and shaping powerful stories through words? The Copy & Story degree programme will teach you how creative messaging and modern storytelling inspire brands and media. You’ll develop a strong instinct for compelling texts, strategic concepts and innovative content formats. A mix of hands-on exercises and guidance from renowned professionals will help you to systematically build your writing skills and prepare for a versatile career in social media, media, copywriting, storytelling, advertising or content marketing. Academic foundations give your creativity a broad base — and your future a solid framework. You can also complete your bachelor’s degree alongside your job thanks to the modular study model and extensive online teaching.
“Do you want to achieve more with language? In Copy & Story at SPARKS, you’ll learn how creativity, attitude, and AI shape the communication of tomorrow. ”
Your career in communication
From creative concepts to data-driven strategies — we show you the wide range of career opportunities open to you after graduation.
UX Writer
You have a feel for clear, user-centered language and craft texts that provide guidance and make digital experiences easy to understand.
Content Creator (Story & Brand)
You’re passionate about storytelling, develop content with purpose and tell brand stories that stay in people’s minds — and hearts.
Copywriter
You love powerful language, creative ideas and writing texts that give brands a voice and emotionally connect with people.
Our study model.
A bachelor's degree at SPARKS is divided into 30 individual modules, which you take one after the other. This allows you to concentrate on one topic for four weeks while still having time for a job. Each module consists of three weeks of self-study (interrupted by virtual classrooms), a few days of attendance, and enough time to prepare for the exam (or practical work) in the last week.
Degree
Bachelor of Arts (B.A.)
Credit Points
210 ECTS credits
Application & Start of studies
Application deadline (winter semester): 31 August 2026
Start of studies (winter semester): September 2026
Study Format
Online teaching with occasional block on-campus days (German/English)
Full-time / part-time
Duration & Fees
5 academic semesters
1 internship semester (no tuition fee)
1 bachelor’s thesis semester
Monthly tuition fees: €950
Admission Requirements
University entrance qualification (Abitur or Fachabitur)
Our campus in Munich’s Werksviertel.
At SPARKS, you can complete almost your entire studies online—whenever and wherever you wish. Nevertheless, we bet you’ll want to visit our campus, too. You’ll always find a cool spot for yourself and your iPad amid modern art and future colleagues.
“SPARKS University brings together exceptional creative talent, and that experience reinforces a powerful truth: AI isn’t here to replace us — it’s here to elevate creative standards to a level we’ve never reached before.”
Learn from the best. A degree programme that’s right for you.
We offer highly professional training in small groups. Whether practice-integrated, career-focused or campus-based — together we’ll find the model that fits your academic and financial situation. We’ll also inform you about financing and funding options, for example in combination with employment or the German BAföG financial assistance programme. Get personal advice.
Tuition Fees
Tuition costs are clearly structured and give you full planning security.
Individual study advice- 5 academic semesters, 1 internship semester and 1 bachelor’s thesis semester
- No application or enrolment fees
- No additional examination fees
- Tuition fees: €950 / month
- Eligible for BAföG financial assistance
- Student status for 7 semesters — pay only for 6 semesters (36 months)
- Early-bird offer until 30 June: student status for 7 semesters — pay only for 5 semesters (30 months)
- Additional fee reductions through recognition of professional experience
- Flexible study options: thanks to the modular study model and online teaching, also possible alongside your job
Apply to SPARKS, the first university for applied sciences, branding, and communication.
Discover more degree programmes
Our three state-recognised¹ degrees are the perfect springboard into a wide range of communication industry careers. Now you just need to decide which topics you want to dive deeper into.
¹Our university is currently undergoing the state recognition process. Applications for state recognition of the university and accreditation of the degree programmes have been submitted to the Bavarian State Ministry of Science and the Arts and the Science Council. We expect the process to be completed by mid-2026.