Our first students have officially started

From vision to reality: SPARKS University has welcomed its first cohort of students and officially started its first winter semester.

What began as an ambitious idea has now become reality. Our first students have begun their studies, turning SPARKS into exactly what we have been working towards for so long: a university where academic learning and real-world practice come together from day one.

The opening day brought together students, lecturers and industry experts. In their keynotes, Jennifer Treiber-Ruckenbrod, Global CMO of MINI, as well as Corinna Garschke and Katharina Kirsch, shared exciting insights into artificial intelligence, future skills and the future of work.

In the evening, the celebrations continued with an Opening Night that offered plenty of opportunities for conversations and new connections. KATLIX provided a special musical finale.

A big thank you goes to all the partners and guests who helped bring this day to life: BMW Group, HORNBACH Baumarkt AG, Hubert Burda Media, Consorsbank, Mediaplus Group, Serviceplan Group, Plan.Net Group, Saint Elmo’s and BMG.

We warmly welcome our first SPARKS cohort and look forward to everything that lies ahead.