Right in the Middle of the ADC Festival 2026

At this year’s ADC Festival in Hamburg, SPARKS University was represented with its own booth. Alongside brochures and popcorn, the focus was on inspiring conversations and the opportunity to introduce SPARKS and our vision for a new university dedicated to the communications industry.

SPARKS was also represented on stage: Our Managing Director Kai Fehse spoke on the Agency Stage, sharing insights into the idea and approach behind SPARKS University.

We especially enjoyed connecting with so many people from the creative and communications industry. A big thank you to everyone who stopped by our booth, asked questions, joined the conversation – or simply grabbed a bag of popcorn.

We’re already looking forward to seeing you again!