HORNBACH makes SPARKS one of its projects.

Our university aims to provide education for everyone involved in brand and communication — in agencies, but also in the branded goods industry. And few companies represent creative communication as powerfully as HORNBACH.

Karsten Kühn, Chief Marketing Officer, and employees of the international retail company have been involved in the university’s founding project from the very beginning. As both a creative and visionary practitioner, he inspired the academics in our founding initiative with his entrepreneurial perspective. In return, SPARKS will support HORNBACH in the future with training and professional development for its marketing staff.

"For us as a brand, the professional education and development of young talent is a key success factor. SPARKS University combines academic quality with real-world relevance — exactly what companies need to prepare for the demands of modern brand management."